Social Media Marketing Trends | June 2022
The world of social media marketing is constantly evolving, updating, and making major changes.
Let's break down a few recent updates piece by piece together.
iOS Updates
If you aren’t already aware of what is happening in the Apple iOS space - let’s get you caught up.
In Spring of 2021 Apple released iOS 14. iOS 14 created a more transparent experience for users as to where their data is shared. A notification immediately popped up on users’ phones once the update was complete asking them if they want to turn off App Tracking.
Check out this commercial from Apple to understand how the new update works.
Not only does this update not allow Facebook, Instagram, Google, etc to collect and track your data - it also interferes with your email marketing statistics. Now your stats will show “opened” if your email is simply just delivered into a user’s mailbox on their phone. Now your stats will show “opened” if your email is simply just delivered into a user’s mailbox on their phone.
Good News
With updated algorithm’s comes a lot of headaches for small business owners. However, we do have some happy updates for you this month!
- Facebook and Instagram will be mirroring TikTok’s strategy of showing users content from pages they don’t currently follow in the newsfeed! User’s no longer have to be following you to see your content. Yay!
- Facebook is limiting big box chains available ad space to free up space for small businesses running paid ads.
- Location is becoming even more important - and Facebook & Instagram will begin showing your content to people who are physically near your location. Make sure your location is listed so this can work for you.
Facebook Social Media Marketing Updates
The organic reach average is currently less than 2% of your total followers. If you only have 500 followers or less - this could become a major concern. Let’s dive into how you can combat this statistic and increase your organic reach:
8 Tips to Increase Organic Reach
1. Encourage Engagement Encourage Engagement
Create content people want to like, share, or comment on.
2. Focus on Quality Content Focus on Quality Content
Upload high-quality images and graphics. Change your iPhone camera setting to “Profile” before snapping a picture. Never post an outbound link.
3. Know when to Post Know when to Post
Check your insights across all platforms. Your group audience could be different from your page audience.
4. Inform your Followers Inform your Followers
Encourage your followers to make your page a “See First” page in their newsfeed.
5. Build Interaction Build Interaction
Ask employees, friends, and family members to interact with your content and tag you in posts.
6. Focus on Timely Interactions Focus on Timely Interactions
Respond to messages ASAP. Respond to comments the next day (unless they are time-sensitive).
7. Leverage Low-Cost Ads Leverage Low-Cost Ads
Invest just $1 a day to increase your organic reach for each post. Facebook is now limiting ad space for big box stores to allow space for small business owners in the paid newsfeed.
8. Automate your Marketing Automate your Marketing
Develop your content prior to the beginning of the week/month so your business management tasks don’t take priority over daily posting.
Instagram Social Media Marketing Updates
According to Instagram CEO, Adam Mosseri, “First, choose an appropriate handle and profile name and include relevant keywords in your bio. If your business or account is tied to a location, try to include that information in your bio as well. Lastly, use relevant keywords and hashtags in the caption - not in the comments.”
New updates to increase your organic reach on Instagram:
1. Instagram Map Search - now available!
List your location in your bio so you show up in the map search feed for local users or tourists in your area.
2. Hide Post Likes - now available! Hide Post Likes - now available!
Hide likes before you post by selecting > Advanced Settings > Turn off Likes. Hide likes after you post by tapping the 3 dots and selecting “Hide Likes”. This prevents competitors from sniffing out your likes/followers from your posts.
3. Product Tags - Instagram Shop Product Tags - Instagram Shop
ALL INSTAGRAM USERS CAN NOW TAG YOUR PRODUCTS IN THEIR PERSONAL PAGE POSTS! Encourage your customers to tag your products when they share photos of your products.
4. Pinned Posts - now available! Pinned Posts - now available!
Pinned Posts should include any upcoming events, specials/sales, or your basic company information for quick and easy access.
Major Takeaways
Reach is going down - but you can successfully combat that!
New features are rolling out to business pages and personal pages alike.
Optimization and consistency is key to your overall success.
Reallllyyyyy don’t want to do all of this and would rather hire the experts to do it for you?
We are here to assist! We are here to assist!
For more information or to sign up for digital marketing services, contact us today.
