What is a ‘Boutique’ Marketing Agency?
Congratulations - you’ve made the decision to begin working with a Digital Marketing Agency. But with so many options to choose from - how do you make the best decision for your brand?
From Boutique to Niche focused, to large-scale agencies - there are plenty of options for you to choose from.
Let’s dial in on which style Marketing Agency would be most beneficial for your brand!
Boutique Marketing Agency
It’s a common misconception that a ‘boutique’ marketing agency is one that ONLY works with Boutiques.
A boutique marketing agency is a specialized marketing business that operates with a small group of professionals. Boutique agencies create a unique marketing experience for their clients and provide benefits over their competitors.
There are several benefits of working with a boutique agency such as:
Relationships: Boutique agencies work with a much smaller number of clients - so their attention is dedicated to your brand’s overall success.
Flexibility: There is never a ‘one-size-fits-all’ option when it comes to working with a boutique agency. Each client has their own personalized campaign planning designed to reach their individual goals.
Targeted Focus: Since we work with a smaller amount of clients, we are able to give your brand the attention and focus it needs - and deserves.
Innovation: Our team is constantly researching campaigns that make the most sense for your brand. You may even receive complimentary testing for new service launches every now and then.
Niche Marketing Agency
In marketing, a niche is the specific type of business to which you cater your services. A few popular digital marketing agency niches include Real Estate, Cannabis/Hemp, and Aesthetics. Working with an Agency that specializes in your industry can have many benefits as well, such as:
Industry-Specific Templates: Because a Niche agency only works with other businesses in your industry - there’s no need to reinvent the wheel. They are able to quickly supply templates needed for any marketing campaign you may need for your brand.
Experience in Campaigns: Past campaign experience allows a Niche agency to know exactly how to target and reach your ideal customers.
Knowledge of your Industry: Since your industry is all they work with - they know your business from start to finish.
Large Scale Marketing Agency
Larger advertising agencies usually offer a full range of services to their clients and often execute full advertising campaigns in their entirety. Large agencies create the idea behind the campaign, work on branding strategies, purchase advertising space in traditional media, and utilize social media. Full-service agencies may also offer services related to market research and public relations. Large Scale Agencies are more expensive - but if budget isn’t a concern, this may be the move you choose to make for your brand.
Okay, now that you fully understand the difference between these three different styles of Marketing Agencies, you can feel more confident in choosing which would best for your brand.
If you’re looking for a Boutique Marketing Agency that is invested in your overall success - feel free to reach out to our team today!
info@tsbky.com
