Link Tracking - Basics

You’ve hired a Digital Marketing Agency - now how do you measure results?
How can you tell what’s working and what isn’t?

Link Tracking is a service we include in our marketing campaigns to track the results of any landing page campaigns we run for our client’s.

So, how does Link Tracking work?

Tracking links are used to manage and measure the effectiveness and efficiency of marketing activities, channels, and campaigns. Link tracking is recommend whenever you send traffic to a landing page or website from an external channel. These channels may include banner ads, PPC campaigns, email campaigns, and social media postings.

Link tracking is one of the best methods to determine the effectiveness of a specific marketing strategy.

In layman’s terms, “a tracking link is a regular URL with tags added to the end. These tags, otherwise known as parameters, indicate where a visitor comes from, what content they clicked through, and which campaign this content relates to.”

Example:

When a client comes to The Social Boutique - Marketing Agency and wants to run Paid Ads online it’s important for us to see if our ad creative, budget, and target audience is working correctly. One way to measure this is by creating a custom link for that campaign to measure how many clicks have been acquired toward that specific URL.

In the example above you can see that there have been 767 clicks to our custom build link for this client.
Screenshot on 10/18/21 - 18 days into campaign.

How does link tracking help our clients?

They are able to see measurable results with our custom link tracking software.
On their website they may see a traffic increase - but that doesn’t necessarily mean that it was due to any ongoing marketing efforts.

Having the ability to directly measure how many website views or bookings came from a specific marketing campaign assists in measuring the Return on Investment (ROI) for our clients.

Link tracking isn’t just for small businesses - affiliate marketers, social sellers, and influencers can also benefit from link tracking.

Interested in including a tracking link in your next marketing campaign?
Let’s learn more about each other to see if we are a good fit for your next marketing campaign.
To schedule your free consultation with one of our marketing strategists please request a quote.

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