How to make the most of your digital marketing campaigns
Even if you have hired a Digital Marketing Agency, having an effective digital marketing strategy does still take some effort on the business owner's part.
Let's break down the four major ways a business owner can "boost" the efforts of their digital marketing campaigns.
Communicate with your Agency
If a tree falls in the woods and no one is around to hear it - does it make a sound?
If a business owner doesn't tell their Marketing Agency about an upcoming event - will anyone show up?
Marketing Agencies exist to assist business owners with their marketing efforts, however if your agency does not know about an upcoming event, sale, promotion, new product, etc. then your customers likely don't know about it either.
Important information to share with your Agency includes:
Updates to Service or Product Offerings
Changes in Pricing
Openings Available that you need to fill
New Hires, Promotions, Anniversaries and Birthdays
If your Agency sends out a monthly communication newsletter or survey - respond to it and provide information on what your business is currently working on or doing differently. If your Agency sends out a monthly communication newsletter or survey - respond to it and provide information on what your business is currently working on or doing differently.
Communicate with your Clients & Customers
One of the largest factors when a consumer is deciding between service providers is the quality of your reviews.
Do you have reviews? Do you have recent reviews? Are people checking in and tagging your business?
Encourage your clients and customers to leave you a review if they had a positive experience, to check in when they are visiting with you, and to post photos and tag your business page in it.
This increases the "trust factor" when others are debating hiring you for a job or shopping with you.
Engage with your Content
If you've hired an Agency to post social media content for you - engage in that content.
Like it, Love it, Share it, Comment on it, Support your business online so others will as well.
Facebook Algorithm Fact: When one person "likes" or engages with a post - Facebook then shows that post to all of their friends.
If you are engaging with your content - you will reach a larger audience and receive a higher return on investment from your paid marketing efforts.
Encourage your Team to Engage with your Content and Customers
As a business owner, your time is likely spread very thin.
That's where your team comes into play.
Encourage your staff to "like" your social media pages and to interact with your content. Not only does this organically increase your reach and your ROI - but it also gives the appearance of a happy workplace where staff are actively engaged with the company.
Bonus Points: Have your staff "check in" when something exciting is happening at work and share a photo.
How else can you make the most of your digital marketing efforts when working with a marketing agency?
By utilizing personal marketing.
Personal Marketing is when your campaigns are custom tailored to your individual business.
Your campaigns include photos of your team and your work vs generic stock photos found across the internet.
If your team is out in the field - grab a selfie or shot of your work for the day.
This is what people want to see - and these types of content perform the best for every audience.
Interested in learning more about working with a Digital Marketing Agency?
Let's complete a needs assessment and free consultation today!
Contact: sales@tsbky.com
